SEO doesn’t have to be a mystery. There are MANY things I do as a professional SEO consultant that are a bit more complicated than the average business owner or employee has time for. But there are also a few things that anyone can do immediately to boost SEO that requires no technical knowledge.
Here are my things anyone can do to boost SEO
1. Use live text everywhere
“Live” text means that your text is not embedded in an image. Google cannot read text embedded into pictures, and when Google scans your website it is essentially reading it from start to finish to figure out exactly what it is that you do, and how it should categorize your website and services. If you don’t have plenty of live text on your homepage and main pages within your navigation you won’t rank well at all.
2. Sign up for Google and Bing
Make sure you have a gmail account that is linked to both Google Search Console and Google Analytics. Follow the steps to verify your website and let google make suggestions for how you can rank higher. Then if you can, sign up for Google My Business. Bing is Microsoft’s search console and has a similar process for verifying websites. Sign up for Bing too. If you need help with this reach out and I’ll be glad to help.
3. Get Backlinks
Google thinks that your website is reputable when it sees reputable websites linked back to you. Not just any old link will do. Google knows the difference between links from sites like well known publishers (like Huff Post) or disreputable sites. In order to get quality back links you need quality content. This could be through a blog, videos, or delivering genuine value to your website’s readership.
Create a content calendar and begin coming up with ideas for the type of content that you feel comfortable creating. Creating content once per week is a great place to start. Fill in your ideas for blogs, videos, audios, podcasts or graphics on your calendar for three months. Maybe it’s a blog on your favorite product ingredient, a meditation or a workout. You could also feature an employee or clients with their permission. Just make sure it’s topical for your business. Share online through social media.
Get authority website links. Ask local bloggers, Online News Outlets, and local promotional websites to share your content. Choose websites that feature your competitors or businesses like yours. Try creating something that is useful to their readers and don’t be overly promotional. If you create something great that fits into a publication you might be able to link to your website in the byline. If you aren’t able to leave your link, reference another article or blog from within the text or video description and link to it there.
Get back-links by getting listed. Get back links from networking websites, social media, and business listings like yellow pages, yelp, Google My Business, Bing, Nudge, Angie’s List, Care.com, and industry related professional listings. These websites won’t rank as high as “authority websites” like the ones listed above but it goes a long way.
Don’t list your website anyplace disreputable and don’t engage in shady back-link practices. It doesn’t work long term and in some cases might even get you ranked lower.
So there you have it! These are the top 3 things I suggest business owners to to improve their SEO. You don’t have to have much technical knowledge, and if you make these things a habit your business will be getting noticed in no time.